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Bosch Joins Home Depot Brand Wagon

Now sold in both major home improvement chains

For a premium brand, Bosch is no slouch when it comes to big-box distribution.

Years after expanding distribution to Lowe’s, the BSH Home Appliances badge has dropped the other shoe by entering The Home Depot.

The new partnership brings a wide assortment of Bosch-branded majaps to the sales floors and website of the No. 1 home-improvement chain, including ranges and hoods, wall ovens, cooktops, warming drawers, microwave ovens, washers, dryers, refrigerators and, of course, its nearly inaudible signature dishwashers.

“Bosch home appliances is proud to add The Home Depot, the world’s largest home improvement retailer, to our elite group of distribution partners,” said John Iacoviello, senior sales VP at BSH Home Appliances. “Through this partnership, The Home Depot will broaden its selection of premium home appliances with an assortment of high-quality Bosch products that are engineered to simplify life and provide design options that are sleek and timeless.”

The new pact also cements Bosch’s presence in the nation’s top-five white-goods chains, as identified in TWICE’s Top 50 Major Appliance Retailers report.

Bosch first entered the U.S. home appliance market in 1991 and today BSH operates manufacturing facilities in La Follette, Tenn., and New Bern, N.C., and R&D centers in New Bern and Knoxville and Caryville, Tenn.

The Irvine, Calif.-based business is a wholly owned subsidiary of Germany’s BSH Hausgerate GmbH, which lays claim to the title of largest home appliance manufacturer in Europe.