B&O Unveils BeoVision LCD Systems

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NEW YORK — Bang & Olufsen made a stop at the Chelsea Art Museum here on its cross-country tour to showcase and launch the new BeoVision 10 and 7-55 home-theater systems.

The art museum played up the modern art styling of the new systems in keeping with the Danish manufacturer’s flair for style and design.

The BeoVision 10 is a 40-inch edge-lit LED LCD TV with the slimmest panel depth in the company’s assortment. Resolution is FullHD 1080p with a 240Hz refresh rate, and B&O refines the picture using its proprietary film-judder-reduction technology.

The company also offers a special wallmount bracket for the set, and designed a coordinating large cloth-covered speaker grille under the screen to give the package a more square appearance, helping it blend in with surrounding artwork.

The wall bracket allows the screen to swing at an angle up to 45 degrees for viewing from different locations in the


The BeoVision 10 has a built-in speaker system, including a trumpet-shaped bass port that is said to eliminate turbulent noise.

The removable cloth speaker grilles will be offered in a choice of colors, including black, white, silver, dark gray, blue and orange. Pricing for the BeoVision 10 varies by options. When it ships in the May to June time frame, the base suggested retail for the TV will be $6,248, ranging to $7,675 for a showroom package including the TV, wall bracket, Beo4 remote and upgraded anti-reflective screen.

The company also unveiled a 55-inch version of its BeoVision 7, with FullHD 1080p resolution, 120Hz and full-array LED LCD TV entertainment system. North American product manager Dave Zapfel explained that with the full array LED system, which includes local dimming technology, the picture quality of LCD had reached a point of acceptability for screen sizes up to 55 inches, in B&O’s mind.

The BeoVision 7 system will include B&O’s new Adaptive Sound Technology (AST), which Zapfel said was designed to create the perfect sound for surround systems set up in an imperfect world.

Used with a minimum of four speakers, the AST will reposition the center sound stage around the room for optimal listening from a variety of locations.

Zean Nielsen, B&O North America president, said the AST system is an example of B&O’s ongoing mantra that “technology should be the servant of man, and not the other way around.”

In addition, the BeoVision 7 features a built-in Blu-ray Disc player.

Suggested retail for the BeoVision 7 55-inch setup is $18,700, including the TV, stand and center speaker bar.


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