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Best Buy Sweetens Majap Pot


Best Buy has upped the whitegoods
stakes by offering free delivery and 18-month
no-interest financing as standard on all purchases over

The chain described the free-delivery offer, valued at
$70, and the zero-percent terms, good if paid in full
within 18 months, as an “industry-leading combination.”
Best Buy will also haul away and recycle the old
appliances for no additional charge.

“Having the ability to opt-in for both free standard
delivery and 18-month interest-free financing gives our
customers more options and makes the shopping experience
a little easier,” said Kevin Balon, Best Buy’s
home appliances senior VP/general manager.

To qualify, the transaction must include at least one
major appliance delivery. Customers can select the
form of payment of their choice and are not required
to put their purchase on 18-month financing to receive
the free delivery.

Best Buy is the No. 4 appliance chain behind Sears,
Lowe’s and The Home Depot, with $1.7 billion in whitegoods
sales in 2009, according to TWICE’s Top 100
Appliance Retailers Report. The company carries a
tight assortment of laundry, cooking, cleanup and floorcare
products under such brands as Bosch, Electrolux,
Frigidaire, GE, KitchenAid, LG, Maytag, Samsung and
Whirlpool, and reported an 11 percent comp-sales increase
for the category in December.