Best Buy Launches E-tailing Site

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MINNEAPOLIS - Best Buy launched its long-awaited e-tailing site, BestBuy.com, for business today after a two-week beta test and walk-through for analysts.

In announcing the site, BestBuy.com president John Walden said, "Best Buy seeks to pioneer the clicks & mortar revolution by creating a better shopping experience for our customers at every point we interact with them."

He added, "We are combining the best of traditional retail with the best of online to offer our customers an unprecedented opportunity to interact with one of the nation's most recognized brands."

The site will give consumers access to all three of the retailer's shopping channels: in-store, online and catalog, the company said. For example, consumers can research and purchase product on the Internet, in the store or via the catalog and call center. They can obtain product through direct home delivery, store pick-up or traditional retail purchases from Best Buy's stores, and return or exchange product via the mail or store.

The site features the following product categories: home audio and video; portable audio; photo and imaging; music; and movies. Among the major brands featured on the site during its opening are Sony, Toshiba, Samsung, Philips, RCA, Pioneer, Aiwa, JVC, Panasonic, Sharp, Yamaha, Bose, Canon and Cerwin Vega, among others.

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