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Audio Magazine Ceases Publication - Twice

Audio Magazine Ceases Publication

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Audio magazine, founded in 1947 as Audio Engineering, ceased publication with the printing of its February/March 2000 issue.

At launch, the magazine was written for professional engineers in the recording, radio broadcasting, studio design, film sound, and public address industries. The magazine later shortened its name to Audio and began to serve the emerging home hi-fi market, which was originally populated by hobbyists and tinkerers who built their own gear.

Reflecting another change in the market, the magazine eventually added coverage of home theater sound. But the latest market changes proved to be its undoing, and its advertising base diminished.

"We determined that long-term, the high-performance audio market that we were primarily serving was contracting," said Rob Sabin, marketing director of the consumer electronics group of Audio publisher Hachette-Filipacchi. "It might have been difficult to convert Audio to a high-performance AV home theater magazine because Audio's primary readership was a music-loving audience."

At its peak in the early 90s, circulation was about 148,000, but last year, circulation was pared to about 70,000 to focus on the magazine's "most dedicated readers," Sabin noted.

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