Audio Briefs

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Boston Pledges Custom Focus

PEABODY, MASS. — Boston Acoustics launched a “multi-tiered outreach initiative” for custom installers.

Each initiative will support the following brand message: “Choose Boston and offer your customers a better experience, with incredibly reliable products from a vendor partner that’s easy to work with.”

In one initiative, the company said it will enhance its website with instructional videos, applications-based sellsheets, a blog with an open Q&A forum, more technical drawings and new product landing pages.

Thiel Adds Amazon

LEXINGTON, KY. — Thiel added Amazon to its short list of online retailers. The high-end speaker supplier jumped into the online fray in May 2007 when it began selling through Crutchfield. Thiel later added Audio Advisor.

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