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AT&T Enters Next Phase In DirecTV Branding

Starting next month AT&T will move its DirecTV satellite television service under its own brand, keeping the DirecTV name for the product and adding the telecom giant’s iconic globe logo.

In an internal company memo, AT&T said it plans to transition all of its TV product names to AT&T Entertainment once it establishes its “next-generation TV platform.”

Read the full report by TWICE sister publication Multichannel News here.