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Asus Ups Its Zen

Asus has added new members to its Zen family of computing products, all featuring the trademark Zen design ethic.

The new flagship Zenbook 3 laptops feature the latest 7th-generation Intel Core i7-7500U and i5-7200U processors in an ultra-thin, ultra-light design. They come in under 2 pounds and boast an 11.9mm profile. The company said the Core i7 CPU makes the two models the most powerful laptops the company has offered.

The Zenbook 3 has a suggested retail of $1,599 for the feature-rich UX390UA-XH74-BL and $1,099 for the step-down UX390UA-DH51-GR. Both are available now.

Asus’ new tablet, the ZenPad 3S 10, features a slim, compact 5.8mm-thin aluminum chassis and a 9.7-inch QXGA (2,048 by 1,536) high-resolution display. The tablet is feature-rich for entertainment, with Asus Tru2Life video-enhancement technology and supports a virtual 7.1 channel surround audio system. It’s also the first Asus tablet to include a fingerprint sensor for rapid locking and unlocking, and can also work with compatible apps for authentication.

The Z Stylus, an optional accessory, provides a pen-on-paper feel and supports content creation and productivity apps.

The ZenPad 3S 10 has a suggested retail of $299; it will be available early November.

For the wearables space, Asus presented the ZenWatch 3 — the company’s first smart watch with a round display. It features an AMOLED screen embedded in jewelry-grade 316L stainless steel for durability. The watch’s body has a low-profile 9.95mm thickness and is accented by a narrow, rose-gold bezel. Three crown buttons adorn the case and provide quick access to frequently used functions, including opening the ZenFit activity tracking app and changing the display modes.

The ZenWatch 3 has advanced power management features, enabling a 60 percent charge in about 15 minutes. It is powered by a Qualcomm Snapdragon Wear 2100 processor designed specifically for wearable devices.

The ZenWatch 3 is a $229, available early November.

Related:What’s Next From Asus To Grab U.S. Smartphone Share?

Also, new are several iterations of the ZenFone 3 smartphone.

The 5.7-inch ZenFone 3 Deluxe models are, according to Asus, the world’s first metal-bodied smartphones with an invisible-antenna design.

The Deluxe 5.7-inch and Deluxe 5.7-inch Special Edition smartphones feature the latest Qualcomm Snapdragon processors, respectively employing the Snapdragon 820 and 821, along with the Qualcomm Adreno 530 GPU, an integrated X12 LTE modem for fast connectivity, 6GB RAM and FullHD AMOLED displays.

The Deluxe and Deluxe Special Edition are also equipped with 64GB and 256GB of UFS 2.0 storage, respectively. They have a new PixelMaster 3.0 camera featuring the 23-megapixel Sony Exmor IMX318 sensor with OIS, EIS, and the new TriTech autofocus system.

The 5.5-inch ZenFone 3 Deluxe features an all-metal unibody design, FullHD IPS display, Snapdragon 625 processor, 4GB RAM and 64GB of UFS 2.0 storage. The 16-megapixel PixelMaster camera has a Sony Exmor 218 image sensor. All the Deluxe models employ Corning Gorilla Glass 4 and 4K video recording with image stabilization.

The value-priced Zenfone 3 Laser has a full-metal unibody design, a 2.5D Gorilla Glass curved glass display, 32GB storage and 13-megapixel PixelMaster camera with laser focus and 4K video recording capabilities.

The entire ZenFone 3 lineup features ZenUI 3.0, fingerprint scanners, Dual SIM Dual Standby and MicroSD card support for expandable storage.

Pricing and availability are as follows: the ZenFone 3 Deluxe Special Edition is $799, available end of October; the ZenFone 3 Deluxe $499 and available now for pre-order at the Asus store; the ZenFone 3 Deluxe 5.5-inch is $399, available pre-order; and the ZenFone 3 Laser is $199, available for pre-order.