Asus and LG are coming to CES to tout the camera performance of their new smartphones, with Asus launching a $399 ZenFone Zoom 64GB offering 3X optical zoom, optical image stabilization , 10-element lens, and laser-based autofocus.
For its part, LG will unveil a new K series of moderately priced smartphones with the camera technology and camera user-interface features of the company’s premium models.
Separately, Archos will unveil new phones with such selling points as a long battery life and availability in multiple colors.
Here’s what showgoers will see starting Wednesday:
Asus: The ZenFone Zoom, due in the U.S. in February, is promoted as the world’s thinnest 3x optical-zoom smartphone. It takes design cures from traditional cameras and incorporates 13-megapixel main camera with 10-element lens and optical zoom delivering 28-84mm focal length.
The 10-element lens was created by Japan optics maker Hoya. With laser auto-focus, users can point and shoot in 0.03 seconds. Dedicated buttons are available for still shots, zoom, and video recording. A Super Resolution mode captures and combines four 13-megapixel photos to create a single 52-megapixel-equivalent image, the company said.
For experienced photographers, a manual mode is available for exposure, ISO, white balance, and other options. A dual-LED Real Tone flash provides more natural illumination to produce more lifelike colors and skin tones.
The Android Marshmallow phone also features 5.5-inch IPS 1080p touchscreen with 403PPI. Other key features include 3000mAh battery, 64-bit Intel Atom quad-core processor, 4GB RAM, 64GB storage, 128GB microSD card slot, Wi-Fi 802.11 ac, and LTE Category 4+ modem for data rates up to a peak 250Mbps.
LG: The first two phones in the K series are the K10 and K7, both designed with multimedia creation and consumption in mind. Both feature large displays at 5.3 and 5 inches, respectively, and what LG called “the most advanced camera on a smartphone in this category.” The former features 13-megapixel main camera, and the latter features 8-megapixel main camera.
Both Android 5.1 phones feature Gesture Shot, a feature that automatically takes a selfie when the user raises an open hand in front of the lens and then makes a fist. Closing a hand twice automatically produces four consecutive photos. Both devices also feature front flash for taking selfies.
Both models are also the company’s first phones with a so-called “glossy pebble” design. The back cover features a woven pattern for a better grip.
Depending on the country, the LTE version of the K10 will be available with 1.2GHz or 1.3GHz quad-core processor or 1.14GHz octa-core processor. RAM will range from 1GB to 2GB. The battery features 2,300mAh capacity.
The K7 will feature 5-inch FWVGA display, and the LTE version of the K7 will feature 1.1GHz quad-core processor. RAM will range from 1-1.5GB depending on the market, and battery capacity will be 2,125mAh.
Additional details were unavailable.
Archos: Two new smartphone series, the Cobalt and Power, address “the lack of customization and the absence of long-life smartphones,” said CEO Loic Poirer.
The two Power-series phones deliver enough battery power for up to two days of regular use, the company said. The $49 4-inch Archos 40 Power and $119 5-inch Archos 50 Power feature quad-core processors. They will be available in May.
The 3G Archos 40 comes with 8GB of internal storage and 1,900mAh of battery. The LTE-equipped Archos 50 Power offers 2GB of RAM, 16GB of internal memory, 4,000mAh battery, IPS HD display, and 13-megapixel main camera.
For people who want a choice of colors, LG will offer the $99 LTE-equipped 5-inch Archos 50 Cobalt and $139 5.5-inch Archos 55 Plus Cobalt. Both feature IPS HD display and quad-core processors. The 50 comes with 1GB of RAM, 8GB of internal storage, and an 8-megapixel front camera. The 55 Plus features 2GB of RAM, 16GB of internal storage, and 13-megapixel main camera.
Both Cobalt smartphones will be available in April.