In a demonstration of the vast opportunities available through WiFi-enabled appliance purchases, GE Appliances, a Haier company rolled out air fry upgrades during the month of April to the owners of more than 60 smart oven models across CAFÉ, GE Profile and Haier brands. To date, over 13,000 owners have downloaded the No-Preheat Air Fry upgrade. The company also saw a boost of more than 143% in monthly usage of Air Fry modes on GE Appliances’ connected ovens due to the campaign.
“This is just the beginning of what we are cooking up for our owners with appliances that actually get better over time,” said Keith Larsen, Product Marketing Senior Director for cooking at GE Appliances. “We encourage those who haven’t yet connected their ovens or downloaded the free upgrade to join the thousands of owners already using air fry technology in their ovens. This is just the start for our over-the-air feature upgrades and the future of smarter cooking.”
With the firm belief in innovation that makes the lives of consumers easier, more efficient and more personalized, GE Appliances drives a mindset that we are “Better When Connected.” By leveraging existing No-Preheat Air Fry technology in new appliance offerings from the company, engineers were able to push the technology via an over-the-air software download to previously sold appliances with WiFi capabilities. As a result, a whole new group of consumers can now enjoy the crunch without the calories and no additional purchase.
For more on how it works or to check eligibility, visit the GE Appliances pressroom, GE Appliances website or CAFÉ Appliances website. Beyond access to software upgrades, consumers who connect their appliances through the SmartHQ app also benefit from features such as remote start, appliance notifications for completed cycles and monitoring of cooking progress from a handheld device.