Apple's Tablet Onslaught Poised To Continue: IHS

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Hewlett-Packard’s failure in the tablet market and other factors has led to IHS to upgrade its tablet shipment numbers for Apple.

IHS has upwardly revised Apple’s 2011 iPad shipments to 44.2 million units, up from the 43.7 million predicted. Earlier this year IHS had actually downgraded Apple’s shipments due to iPad 2 production and supply problems, but this proved incorrect as the market shifted with HP’s removal and the slower development of Android-based models.

Not only has IHS added to its Apple totals, but it now expects greater growth in the category overall. The company now believes 60 million tablets will ship this year, a 245 percent increase over 2010’s 17.4 million units. In May IHS was anticipating only 58.9 million units to ship.

IHS has also bumped up its long-term forecast and expects Apple to ship 120.1 million units in 2015, up from the previous 97.9 million estimate.

If these figures hold true Apple will control 74 percent of the market for 2011 and will own at least half the market through 2013, the company said. By 2015 its share is expected to dip to 43.6 percent.

Unfortunately for Apple’s competitors all of this growth is coming at their expense and IHS has reduced shipments for non-Apple devices.

While HP’s initial share in the tablet space was minuscule, HIS said it is indicative of other vendors who face challenges such as lagging content development and apps as compared to Apple.

IHS expects 2012 to be rosy for Apple, as well, when the iPad 3 is expected to be released during the first quarter.


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