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Apple’s Tablet Onslaught Poised To Continue: IHS


Hewlett-Packard’s failure in the
tablet market and other factors has led to IHS to
upgrade its tablet shipment numbers for Apple.

IHS has upwardly revised Apple’s 2011 iPad
shipments to 44.2 million units, up from the
43.7 million predicted. Earlier this year IHS had
actually downgraded Apple’s shipments due
to iPad 2 production and supply problems, but
this proved incorrect as the market shifted with
HP’s removal and the slower development of
Android-based models.

Not only has IHS added to its Apple totals, but
it now expects greater growth in the category
overall. The company now believes 60 million
tablets will ship this year, a 245 percent increase
over 2010’s 17.4 million units. In May IHS was
anticipating only 58.9 million units to ship.

IHS has also bumped up its long-term forecast
and expects Apple to ship 120.1 million
units in 2015, up from the previous 97.9 million

If these figures hold true Apple will control
74 percent of the market for 2011 and will own
at least half the market through 2013, the company
said. By 2015 its share is expected to dip
to 43.6 percent.

Unfortunately for Apple’s competitors all of
this growth is coming at their expense and IHS
has reduced shipments for non-Apple devices.

While HP’s initial share in the tablet space
was minuscule, HIS said it is indicative of other
vendors who face challenges such as lagging
content development and apps as compared to

IHS expects 2012 to be rosy for Apple, as
well, when the iPad 3 is expected to be released
during the first quarter.