CHICAGO – Apple’s flagship iPhone 5s and iPad Air outsell lower-priced Apple phones and tablets, and each accounts for a higher share of sales than their flagship predecessors did a year ago, Consumer Intelligence Research Partners (CIRP) found.
CIRP based its findings on a survey of 500 U.S. Apple customers who were surveyed from June 28 to July 13 and who purchased an iPhone, iPad or Mac in January through March.
The flagship iPhone 5s accounted for 62 percent of total iPhone unit sales in the quarter, compared with 52 percent for the then-flagship iPhone 5 in the year-ago April to June 2013 quarter.
“It appears that in the U.S., Apple sells the 5s model at the expense of the iPhone 5c, which continues to sell much slower than the similarly priced iPhone 4S in the same quarter last year,” the company said. The free iPhone maintained its 16 to 18 percent share of iPhone sales.”
As for iPad sales, the iPad Air accounted for 52 percent of all iPad sales in the quarter, up from that of the earlier flagship, the iPad with Retina, which accounted for about a third of sales a year ago. The iPad Mini and iPad Mini with Retina held combined share of more than 35 percent, slightly more than the iPad Mini alone did in the year-ago period. The $399 fullsize iPad with Retina held a 10 percent share.