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Apple Breaks 3-Day Sales Record For iPhone Launch

Cupertino, Calif. — Apple sold more than 10 million new iPhone 6 and iPhone 6 Plus smartphones in the first three days of availability, marking a new record, the company said.

Three-day sales exceeded the 9 million iPhone 5s and 5c models sold in their first three days of availability last year.

Apple didn’t say which model sold better than the other.

Sales “exceeded our expectations for the launch weekend,” said CEO Tim Cook. “While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” he said.

The iPhone 6 and 6 Plus are available in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the U.K. and will be available in more than 20 additional countries on Sept. 26, the company said. They will be available in 115 countries by the end of the year.

Apple called the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus with Retina HD displays “the biggest advancements in iPhone history.” Previous iPhones offered 4-inch displays.