Amazon Banks On Kids' Programming - Twice

Amazon Banks On Kids' Programming

OTT service boosting its children’s fare to compete in crowded marketplace
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Amazon Studios is quickly ramping up its kids-targeted original programming lineup with five pilots — animated shows The Adventures of Knickerbock Teetertop, Lost in Oz, Lily the Unicorn and Bear in Underwear and live-action pilots A History of Radness and The Kicks — debuting on the Amazon Instant Video over-the-top service June 26 for customers to sample and vote on for a potential full-series run.

With three new original kids-targeted series set to debut later this year and early next year — Wishenpoof!, Just Add Magic and The Stinky & Dirty Show — joining recently renewed kids shows Gortimer Gibbon’s Life on Normal Street, Tumble Leaf, Creative Galaxy and Annedroids, Amazon is positioning itself to be a key player in reaching preschool and pre-teen kid viewers.

Amazon Studios head of kids programming Tara Sorensen recently spoke to Multichannel News programming editor R. Thomas Umstead about Amazon’s kids-targeted, original programming strategy, as well as its plans to compete in the crowded kids’ TV marketplace.

Read the interview at our sister brand Broadcasting & Cable.

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