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Alpine Enters Headphones Space

Santa Clara, Calif. — Alpine Electronics unveiled its first pair of headphones, a Bluetooth over-ear model that’s accompanied by a customizable iPhone app.

The Alpine Level Play app filters a user’s music library into “energy” levels and provides adjustable playlists based on those levels — for example, a high-energy playlist for gym workouts.

Headphone details include 40mm drivers with a diamond-shaped design, 24-bit stereo audio analog-to-digital/digital-to-analog converter, Bluetooth Low Energy, and a rechargeable lithium-ion battery with a 10-hour life.

They will come in white or black on Oct. 17 in Apple Stores at a $299 suggested retail. Alpine told TWICE it will use Apple Stores to launch the product but plans to have an Android-capable version early next year.