Alcatel OneTouch Phone Keeps Up Appearances

User interface always appears rightside up to user
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Barcelona, Spain — Alcatel One Touch came to the Mobile World Congress to unveil its first phone with a user interface and symmetrical design that always appears right-side up, even if the phone is held upside down.

The Idol 3 smartphone will also be the company’s first smartphone to be launched globally, including in the U.S.

The LTE-equipped Idol 3, available in a 5.5- and a 4.7-inch version, “will be shipped to many of the major carriers and retailers all across the world,” said portfolio director William Dowie. “We've put a lot of effort into synchronizing everything, from product availability to the marketing approach to advertising.”

The 5.5-inch model will appear first in the U.S. as an unlocked model sold through the AlcatelOneTouch.us website. The 4.7-inch model arrives in the early summer through channels that weren’t disclosed.

Both feature Android Lollipop OS, Harman’s Clari-Fi technology to improve compressed-music quality, and user interface and symmetrical design that always appears right-side up. The symmetrical design includes dual front speakers.

The chassis has a brushed-metal frame with dual-color diamond-cut effect.

Both also come with Technicolor Color Enhance technology for improved color rendering and readability in bright sunlight.

They also feature fast focus to detect faces in 0.26 seconds, HDR real-time video at 30 fps, a front camera with wide 84-degree viewing angle, smile detection, touch focus, and auto scene detection to automatically adjust contrast, exposure and colors depending on the environment.

The 5.5 features 64-bit Qualcomm octacore processor running at 4x1.5GHz plus 4x1GHz, 1,920 by 1,080 display, 13-megapixel main camera with autofocus and LED flash, 8-megapixel front camera, HDR and panorama modes, 6x digital zoom, 1080p at 30 fps video capture, 1080p at 60 fps video playback, 16GB internal storage, 128GB MicroSD slot, 2,910 mAh battery, NFC, FM tuner with RDS, Wi-Fi 802.11a/b/g/n, DLNA, Wi-Fi Direct and Bluetooth 4.1.

The 4.7-inch model features 1,280 by 720 display, 32-bit quad-core 1.2GHz processor, 16GB internal storage, 128GB MicroSD slot, and 13-megapixel main camera with 4x digital zoom, LED flash, HDR and panorama modes, and 1080p at 30 fps video capture. The sub camera is 5 megapixels. It also features video playback up to 1080p at 30 fps, FM RDS and NFC.

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