The new flagship LG SIGNATURE OLED 77W7 Wallpaper TV flaunts a previously impossible form factor: the light, thin, flexible screen can be easily mounted to the wall with brackets and magnets. It delivers active HDR plus 4K resolution, as well as next-generation Dolby Atmos surround sound. LG OLED pixels switch completely off to create deep blacks and therefore infinite contrast, resulting in natural, lifelike images with bolder colors. Unlike some 4K televisions, the 77W7 supports Dolby Vision, optimizing the picture scene-by-scene, as well as the new HLG HDR standard so viewers get more options for premium content. From the front or from the side, every seat in the room gets a clear, vibrant picture without washed-out tones. The 77W7 also boasts LG’s webOS 3.5 smart TV platform which makes switching between content options simple and fast.