Consumers can come home to a more immersive experience with 4K HDR playback, Dolby Atmos 3D surround sound and access to favorite 4K HDR streaming services. Built for optimum video and audio performance, this universal Ultra HD player optimizes playback on non-HDR TVs with HDR to SDR conversion, and plays almost any disc or file format. Go far beyond playing 4K Ultra HD Blu-ray discs. Stream in 4K HDR from your favorite streaming services and play almost any disc or file format, including most 4K Ultra HD video and Hi-Res Audio formats. 4K HDR to SDR (standard dynamic range) conversion improves contrast and color for optimized playback and viewing on non-HDR TVs. With Dolby Atmos3D and DTS:X object-based surround sound, consumers will feel like they’re inside the action as the sounds of people, music and objects move all around in three-dimensional space.