Why We Go Bonkers for Black Friday - Twice

Why We Go Bonkers for Black Friday

"Even if you're not planning a doorbuster run, there's no escaping Black Friday madness. Stores have been "leaking" deals since October, teasing shoppers with previews, and even trying to lure shopping humbugs with special online deals and flash sales. Though the numbers were down last year, shoppers still spent an estimated $50.9 billion in 2014 during Thanksgiving weekend."
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A pyschologist and a social scientist offer up 10 reasons that consumers buy into the holiday hype.

"Even if you're not planning a doorbuster run, there's no escaping Black Friday madness. Stores have been "leaking" deals since October, teasing shoppers with previews, and even trying to lure shopping humbugs with special online deals and flash sales. Though the numbers were down last year, shoppers still spent an estimated $50.9 billion in 2014 during Thanksgiving weekend."

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