Walmart Taking A Page From Target, And Vice Versa

"Wal-Mart and Target are each taking a cue from the other this holiday season. After years of emphasizing low prices, Wal-Mart Stores Inc. wants to up the ante, but it also wants to be known for top customer service. Target Corp., which has a better image in that regard, has stressed a focus on offering deals."
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The Nos. 1 and 2 discount chains are borrowing from each other's playbooks this holiday season, with Walmart focusing on service -- long a Target strong point -- and Target emulating Walmart's value proposition.

"Wal-Mart and Target are each taking a cue from the other this holiday season. After years of emphasizing low prices, Wal-Mart Stores Inc. wants to up the ante, but it also wants to be known for top customer service. Target Corp., which has a better image in that regard, has stressed a focus on offering deals."

Read More at Los Angeles Times

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