Enthused by its $3.3 billion investment in Jet, the world’s largest discount chain has created an e-commerce incubator, called Store No. 8, to develop digital start-ups in a play for Amazon parity.
“The purchase of Jet, an upstart e-commerce venture, for $3.3 billion last summer was meant to give Walmart, the nation’s largest retailer, a way to transform its online retail strategy. Now Walmart is expanding its e-commerce ambitions, and it has tapped a Jet executive to help it build new start-ups within the company.”