J.J. Hirschle, Twitter's retail head, provides AdWeek with the biggest holiday shopping trends anticipated for the social-media platform. According to Twitter, the "holiday shopping conversation" has increased by 20 percent vs. last year.
"Black Friday is almost here, and as the holiday shopping season heats up, so does the advertising around it. Twitter, which now boasts more than 100,000 advertisers, will feature more prominently than ever in the marketing conversation. This year, the company launched a number of new products for users and marketers."