TiVo Teams With Viacom For Data Deal

"TV advertisers crave data-and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo data from set-top boxes in 2.3 million households to boost Viacom Vantage, its data tool which allows advertisers to target their buys based on consumer habits."
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The deal, which is a first for TiVo, will supply data that provides substantially more information than what Nielsen has been able to supply.

"TV advertisers crave data-and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo data from set-top boxes in 2.3 million households to boost Viacom Vantage, its data tool which allows advertisers to target their buys based on consumer habits."

Read More at Ad Week

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