When asked how Apple can move forward when so much of its business is tied up in a slowing smartphone industry, Cook called it as a "a privilege, not a problem." He also described his initial hire of retail exec John Browett a "screw-up."
"On a sleek white coffee table in Apple CEO Tim Cook’s fourth-floor office in late July, beneath framed posters of Robert F. Kennedy, the Rev. Martin Luther King Jr. and Jackie Robinson, a rose gold iPhone 6s sits in its original box. Earlier that morning, Cook had stood in front of employees at Apple headquarters and held up the phone, which a staffer had hand-delivered from a store in Beijing to commemorate a notable occasion: Apple had sold its billionth iPhone."