T-Mobile's Legere Scaring Up Business With Halloween Tales Of Carrier Tricks

"T-Mobile's CEO John Legere is a fairly outspoken person, and often times much of the media attention he gets is focused around statements pertaining to the competition and why customers should choose T-Mobile. In his latest marketing effort, Legere attempts to fill consumers with fear for the other carriers by telling scary stories through his preferred medium; Twitter."
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T-Mobile CEO and chief stuntmeister John Legere followed up his skywriting ploy over Verizon headquarters with a trio of graveside (s)carrier chats tweeted out as a Halloween treat.

"T-Mobile's CEO John Legere is a fairly outspoken person, and often times much of the media attention he gets is focused around statements pertaining to the competition and why customers should choose T-Mobile. In his latest marketing effort, Legere attempts to fill consumers with fear for the other carriers by telling scary stories through his preferred medium; Twitter."

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