After years of giving it away during the holidays, retailers appear to be more mindful of their back-to-school promotions and the impact on their bottom lines.
“Shoppers may notice something different this back-to-school shopping season: smaller discounts and a bigger bill. Consumers are expected to spend an average of $674 per household this back-to-school season, up nearly seven percent from last year according to the National Retail Federation. For those shoppers who are looking for huge back-to-school discounts, expect to be disappointed.”
