Which do consumers care most about: how the phone looks or how it operates?
"We want our gadgets to be beautiful. Maybe it started with the phonograph, the princess phone, Braun radios, or the iMac. Who knows? But now it's hard-coded into our brains: We want our gadgets to be beautiful. Tech capabilities advance, miracles become commodities, and soon, it's not enough for our gear to do everything."