Lowe's Making AR/VR Shopping Mainstream - Twice

Lowe's Making AR/VR Shopping Mainstream

"While retailers around the world have been stepping up tech innovations to lure shoppers back for well over a decade, the results are largely uneven. Some of the best come from niche brands-like Reformation's digital dressing rooms, which blend Internet shopping with the "IRL" (In Real Life) experience, for example."
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Lowe's Innovations Labs chief Kyle Nel shares the latest marketing developments in AR and VR at the No. 2 home improvement chain.

"While retailers around the world have been stepping up tech innovations to lure shoppers back for well over a decade, the results are largely uneven. Some of the best come from niche brands-like Reformation's digital dressing rooms, which blend Internet shopping with the "IRL" (In Real Life) experience, for example."

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