Lowe’s Innovations Labs chief Kyle Nel shares the latest marketing developments in AR and VR at the No. 2 home improvement chain.
“While retailers around the world have been stepping up tech innovations to lure shoppers back for well over a decade, the results are largely uneven. Some of the best come from niche brands-like Reformation’s digital dressing rooms, which blend Internet shopping with the “IRL” (In Real Life) experience, for example.”
