Is Black Friday Really Worth It For Retailers?

"It's not a day anymore. But even as a concept, what purpose does Black Friday hold anymore for retailers? Retailers for years have faced enormous pressure to make up a lot of sales for the entire year on just one day, the day after Thanksgiving."
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Between the crazy hours, crowd control issues and the dissipation of the day itself, brick-and-mortar retailers may need to re-think their Black Friday strategies.

"It's not a day anymore. But even as a concept, what purpose does Black Friday hold anymore for retailers? Retailers for years have faced enormous pressure to make up a lot of sales for the entire year on just one day, the day after Thanksgiving."

Read More at www.retaildive.com

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