Substantial non-holiday sales growth for Amazon’s “fruitcake” tablet suggests that Fire could become a dominant player in a shrinking category.
“It is hard to win in any sport if the star player only shows up for one quarter. That, in nutshell, has been Amazon’s problem in the tablet market ever since Fire launched all the way back in 2011. It’s tablets sold in the holiday quarter, then took a knee the rest of the year.”
