From TWICE’s 2017 Top 25 Consumer Electronics E-tailers Report: The Top 10Alan Wolf ⋅ Published: June 26, 2017 According to TWICE’s fourth annual Top 25 CE E-tailers Report, produced with market research partner The Stevenson Company, the industry’s leading online lights together garnered $52.4 million in digital sales, representing a 15 percent increase from 2015. Here we present the top 10 names in the report; the full findings — with sales figures and breakout vs. overall retail sales — can be found here: http://bit.ly/2rA4cJk No. 3, Best Buy: The No. 1 CE chain readily admits it dropped the ball on e-commerce, making it one of CEO Hubert Joly’s first orders of business to get the digital house in order. Our Take: The investments in web design, fulfillment and back-office systems have paid off in a smoother, more functional and far less frustrating online experience, which has helped raise digital’s share to 10 percent of total revenues. No. 5, Newegg: The e-tailer recently unveiled a comprehensive e-commerce logistics platform to make it easier for third-party sellers to get products in customers’ hands quickly, and at the lowest possible cost. Our Take: Despite forays into adjunct product categories like healthcare and toys, the last remaining tech-specific pure play continues to service its core DIY PC constituency with bare-bones systems and motherboards. No. 6, Dell: Michael Dell once flirted with the idea of creating his own retail infrastructure, but the concept didn’t extend beyond a couple of corporate showrooms and scattered airport kiosks. Our Take: It was best that Dell leave retail to the retailers, and limit direct sales to online and phone. No. 8, Hewlett Packard: Top 25. Our Take: The manufacturer offers a compelling online experience for experienced and novice PC users alike with its broad selection, competitive prices and easy step-by-step custom configuration. No. 9, Target: Target’s online operation began as a separate subsidiary and was soon farmed out to Amazon for fulfillment and other services – leaving it behind the eight ball when the two eventually parted ways. Our Take: Target is still playing e-commerce catchup, with recently promoted digital chief Jason Goldberger promising to “accelerate digital’s role” in making Target a target destination. No. 10, Groupon: Talk about thinking outside the box: Groupon teamed with third-party sellers to help popularize the deal-of-the-day format. Our Take: But not all is virtual in Groupon’s world; its Groupon Goods division is a retailer unto itself, which warehouses and sells its own inventory.SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.