Swampscott, Mass. - Audio supplier Zvox tapped Sandy Bloomberg, former Tweeter Etc. co-founder, as its new president.
Zvox founder Tom Hannaher shifts roles from president to CEO. His company markets single-cabinet sound systems designed to enhance flat-panel TV sound.
Bloomberg had been working for Zvox to develop the company's retail channel to complement its online store, a spokesman said. As company president, he will continue to expand Zvox's distribution through U.S. retailers and through distributors in other parts of the world, the company added. He will also be heavily involved in product development, long-term strategic planning, and all marketing efforts, the company said.
As president, Bloomberg said his goal is "to bring products to market that consumers love while earning a place as a valued supplier to any merchant selling low-margin video displays."
With TV sound quality getting worse as displays get thinner, he continued, "I can help teach retailers how to improve their audio attachment rate, enhance their gross margins and all while making the customer far happier in the process."
Zvox will focus on dealer training and point-of-sale materials, he added.
Bloomberg began selling audio in 1969 and co-founded Tweeter Etc. in 1972, which grew into a 150-store national chain. He was recently inducted into the Consumer Electronics Hall of Fame by the Consumer Electronics Association.