Swampscott, Mass. – Audio
supplier Zvox tapped Sandy Bloomberg, former Tweeter Etc. co-founder, as its
Zvox founder Tom Hannaher shifts roles from
president to CEO. His company markets single-cabinet sound systems designed to
enhance flat-panel TV sound.
Bloomberg had been working for Zvox to develop
the company’s retail channel to complement its online store, a spokesman said.
As company president, he will continue to expand Zvox’s distribution through
U.S. retailers and through distributors in other parts of the world, the
company added. He will also be heavily involved in product development,
long-term strategic planning, and all marketing efforts, the company said.
As president, Bloomberg said his
goal is “to bring products to market that consumers love while earning a place
as a valued supplier to any merchant selling low-margin video displays.”
With TV sound quality getting
worse as displays get thinner, he continued, “I can help teach retailers how to
improve their audio attachment rate, enhance their gross margins and all while
making the customer far happier in the process.”
Zvox will focus on dealer
training and point-of-sale materials, he added.
Bloomberg began selling audio in
1969 and co-founded Tweeter Etc. in 1972, which grew into a 150-store national
chain. He was recently inducted into the Consumer Electronics Hall of Fame by
the Consumer Electronics Association.