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Yamaha Taps New Niches


Yamaha is entering two new home
audio niches with the launch of two “hi-fi-in-a-box”
systems and a flat pedestal- and wall-mountable
one-piece integrated audio system.

The hi-fi-in-a-box systems consist of a component-
size stereo receiver packaged with speakers
to tap into consumers’ growing two-channel interest
and “assure consumers that everything works
together,” said Yamaha Electronics president Tom
Sumner. They carry prices of $599 and around
$1,000, he said.

The integrated system, the Restio ISX-800, is
square in height and width and only about 3.5 inches
deep. It’s mounted on a floorstanding aluminum
pedestal but can also be mounted on the wall with
optional bracket. The front grille comes in four colors.
Restio’s cabinet incorporates an AM/FM tuner, CD player, and iPod/iPhone-compatible USB
port that accepts iPod/iPhone audio in digital
PCM form. Other features include auxiliary analog
input, front clock, and digital amplification. Its
price is $799.

Sumner said he sees potential for selling the
product through nontraditional CE retailers such
as high-end furniture stores and interior design

Among the packaged stereo systems, the
$599 model features 2×50-watt amplification
with 0.04 percent THD, an included powered
subwoofer, 40 station presets, input for an optional
iPod/iPhone dock, optional stereo Bluetooth
receiver, zone two output, and one IR input
and output. Seven inputs consist of phono, CD,
iPod dock, tape, tuner, and line inputs 1 and 2.

The step-up packaged system at around $1,000
features 2×100 watts amplification with 0.04 percent
THD, input for optional iPod/iPhone dock,
iPod video output, Sirius-ready capability, two IR
inputs and outputs, and included zone two IR remote.
The number of inputs expands to nine with
the addition of a Sirius input and a third line input.