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XM Sponsors Country Music Fest

Washington – XM Satellite Radio said it will replace the now-defunct KZLA-FM (93.9) as sponsor for Los Angeles’ largest country music festival, featuring stars such as Gretchen Wilson, Phil Vassar and SHeDAISY.

The event, called “Country Bash ‘06.” will be held October 14 at the Verizon Wireless Amphitheater in Los Angeles.

XM stepped in to sponsor the event after KZLA recently abandoned its longtime country music format, leaving Los Angeles without a local country music radio station. XM claims it is now the largest radio platform for country music in Los Angeles with a total of nine country music channels.