Washington — XM Satellite Radio today announced a “one million subscriber campaign” of contests and promotions.
The campaign, which kicked off Sept. 1, enables all XM subscribers to enter a sweepstakes to win a 2004 Cadillac SRX or a 2004 Pontiac GTO, both with XM service for life.
XM listeners can also win prizes such as lunch with Quincy Jones or a music lesson with Wynton Marsalis by calling into XM and stating why they love the service.
Other promotions include a national two-week tour by XM DJs featuring live broadcasts, live performances and a Refer-a-Friend program offering incentives such as free XM service or $400 gift cards.