Las Vegas – Global
retail sales of consumer electronics will approach $1 trillion in 2011, riding
two solid years of growth, predicted the Consumer Electronics Association (CEA)
analysis director Steve Koenig said global sales hit $873 billion in 2010, up
13 percent from 2009, a year in which the worldwide economic crisis caused
sales to drag 9 percent year over year. A “very bullish” Koenig predicted sales
of $964 billion in 2011, 10 percent higher than in 2010, and added that he “would
not be surprised at all” if the figure topped $1 trillion for the first time.
Much of the growth
is being driven by developing markets, such as the Middle East and China, a
trend that CEA sees continuing. But after a 2009 that saw regional CE sales fall
in every geographic region CEA defines, every region showed some growth in
2010, with the exclusion of flat sales in Japan and Eastern Europe.
Growth leaders by
percentage included Africa (up 70 percent), the Middle East (25 percent), China
(24 percent) and Asia (17 percent.) North American sales were up 8 percent year
In addition, every
region is expected to show growth in 2011, with Western Europe leading the way
at 23 percent.
Koenig predicted a
fundamental change in the next few years as the revenue shares of China, Asia
and South America combined will approach, and inevitably pass, that of North
America and Western Europe combined.
leading the global growth spurt in 2010 included smartphones, which contributed
$51 billion more to CE revenue than the previous year; mobile PCs, including
notebooks and tablets ($22.9 billion more than 2009); and LCD TVs ($20.6
2011 will be all about “the three screens” again as smartphones, mobile PCs and
LCD TVs will gain another $88 billion in combined revenue.