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Women Take Photography Lead

Jackson, Mich. – Women are in the driver’s seat when it comes to digital photography and camera ownership, according to PMA.

In 2007, women overtook men in digital camera purchases for the first time, according to the association’s 2008 Digital Imaging Survey.

Women accounted for 58 percent of all digital camera purchases in 2007, PMA said. Females “are even more likely than males to own digital cameras and they tend to take control of picture taking, printing and sharing,” PMA reported.

Digital SLRs, on the other hand, appear to be the last redoubt of male dominance. Males purchased 50 percent of all d-SLR models in 2007, PMA said, although “with models aimed at all types of consumers more widely available at affordable prices, more females may be inclined to replace point-and-shoot digital cameras with DSLR models in the near future.”

Household penetration of digital cameras grew 20 percent from 2006 to 2007, reaching 66 percent of U.S. homes, PMA noted.