Wireless Health Tech in Demand: CEA



— Consumers are interested in communicating with their doctors via wireless devices, according to a new study by the Consumer Electronics Association (CEA), released at the CEA Industry Forum, here.

The study, “The New Role of Technology in Consumer Health and Wellness,” examines consumer perceptions and attitudes in using technology products to maintain their health and wellness.

According to the study, 36 percent of consumers said they would be interested in sending health data to their doctor via a wireless device, 33 percent are interested in managing their health records online, and 32 percent would be willing to consult with their doctor via online video.

“New technologies change the way we communicate with our doctors, and consumers are seeking mobile apps that cut down on the need for appointments, reduce costs and increase efficiency,” said Ben Arnold, senior research analyst at CEA. “Doctors play a major role in educating consumers about technology, as more than half of consumers said they consult their healthcare provider for information on health technology devices.

” Among specific devices, consumers indicated the highest interest in body weight scales (44 percent), vital sign meters and gauges (40 percent), and devices that record progress through a fitness plan (37 percent).

Among those who have downloaded mobile health and fitness applications, the most popular choices are nutrition trackers (51 percent), fitness apps that measure workout regimens (36 percent), and customized music apps for exercise (32 percent).

The popularity of health and fitness technology is also reflected in the 2012 International CES Digital Health and Fitness TechZone, which CEA said will feature innovative new technology products and services that address this burgeoning marketplace.


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