Benton Harbor, Mich. - Whirlpool will visit dealers in 70 cities beginning this month as part of a seven-week training program for retail sales associates.
The program is designed to train dealers' sales teams on the key selling points of the company's latest cooking, refrigeration, kitchen cleanup and laundry innovations.
Led by field-brand experts, the multi-day training targets independent retailers, larger retail accounts, associate contract distributors, showroom consultants, designers and home-improvement stores. Sessions will be broken out into various segments in order to deliver customized training to meet the needs of each specific audience, Whirlpool said.
Whirlpool sales training manager Liz Okon said the initiative "makes learning about the company's products easy and entertaining," and that a well-educated sales team offers customers better in-store experiences and gives companies more opportunities to grow their businesses.
Whirlpool advises customers to contact their local account reps for more information and tour dates.