Westinghouse Brand To Emerge On LCD TVs

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City of Industry, Calif. – The Westinghouse brand name will emerge next week on a line of LCD TVs manufactured by a major Chinese factory.

Westinghouse Digital is the name of the U.S. sales company, based here, which will launch the line, both through a direct sales Web site, and through a deal 'with a major East Coast retailer' that will be announced next week.

According to a company spokesman, the line will initially include four models in the 15-inch, 20-inch, 27-inch and 30W-inch screen sizes. All will offer a 13-frame picture-in-picture function and audio-swap function among its more unusual features.

At press time the company would only release pricing on a 30W-inch HDTV monitor model (W3301), which was listed with 1,280 by 720 pixel resolution at a $3,000 suggested retail price.

Other models include the 15-inch W31501 with 1,024 by 768 resolution, the 20-inch W32001 with 640 by 480 standard definition resolution, and the 27W-inch W32701 with full 1,280 by 720 high definition resolution.

All models list HD component video and DVI-HDCP inputs.

According to a spokesperson, LCD TVs are manufacturerd by in China by NextGen, which is part of the Chi Mei Group. The factory was said to be the fourth largest LCD facility in the world.


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