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Wellikoff Joins Sooloos As COO

New York — Sooloos, a manufacturer of premium networked home entertainment systems, has named Peter Wellikoff as its COO

Wellikoff, a 37-year consumer electronics industry veteran who most recently served as president/CEO of B&W Group from 1995 to 2007, has been a member of Sooloos’ board since the beginning of 2008, where he had become heavily involved in all aspects of the company’s strategic planning and development.

“As a board member, Peter has leveraged his many years of experience in the CE industry to provide our management team with a wealth of new industry knowledge and information,” said Sooloos CEO Enno Vandermeer. “Given the enormous growth we anticipate in revenue, distribution and our product line this fall, the time has come for us to proactively expand and develop our corporate infrastructure. We are thrilled that Peter has joined us full-time to oversee our company’s operations.”

Wellikoff, a longtime board member of the Consumer Electronics Association’s PARA Division, was previously responsible for North American operations of the B&W, Classe and Rotel brands for B&W Group.

From 1987 to 1994, Wellikoff served as president/CEO of KH Group, and previously held senior executive positions with Kloss Video, Tandberg Audio and Philips Audio Video Systems. He began his career in 1971 as a retailer, co-founding Innovative Audio Video Showrooms along with two speaker brands, Innotech and Abraxis. Since January, Wellikoff also has served on the board of Neosonik, a manufacturer of wireless home entertainment products.