Park Ridge, N.J. – Bob Weissburg, strategic sales planning VP for Sony Electronics Consumer Sales and a 23-year company veteran, has been named to replace Ron Boire as president of Sony Electronics Consumer Sales Co.
Boire has left Sony last month to join Best Buy as executive VP/GMM of its flagship store group. Boire succeeds Mike London, who has been tapped to lead Best Buy’s new customer centricity initiative, the most critical of four core strategic imperatives around which the company has aligned itself.
Weissburg, a 23-year company veteran, will report to Sony Electronics president/COO Dick Komiyama, will now be responsible for the company’s national sales and distribution organization for all CE products in the U.S. effective July 1.
Boire will be responsible for Best Buy Stores’ merchant organization, including CE, PCs, entertainment software and major appliances. London, who joined Best Buy in 1996 as VP/general merchandise, will assume an executive leadership role for the customer centricity initiative, which is presently being organized. The initiative will focus on identifying the customer and understanding his wants and needs. The other three strategic thrusts are operations efficiency, entertainment and connected home services. – Additional reporting by Alan Wolf .