Watch List: Green Edition

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The Watch List is an ongoing series that focuses on CE start-ups reaching out to consumers via crowdfunding and other non-traditional methods.

Planty by Nthing

This “smart pot” connects to the Internet via Wi-Fi, allowing users to monitor a plant’s vitals and have it learn about the best conditions. The data for soil, temperature, light and water levels can be accessed on a smartphone app, with notifications delivered when information exceeds preset parameters. It has a funding goal of $100,000 on Kickstarter and had reached $42,006 at press time.

Selling point: Planty, which is scheduled to ship in October for a $149 suggested retail, features a built-in tank, so consumers can water a plant simply by pressing a button in the app. It will also interoperate with other smart-home apps — such as the Nest thermostat or Philips Hue bulbs — allowing whole-room adjustment for proper heat and light conditions for the plant.

SoloCharg by Malick Fofana

The portable solar charger combines the best of the both words when it comes to battery-depleting devices: Not only does it feature solar charging, but it also has a builtin 2,000 mAh lithium-ion battery when the sun hasn’t been kind that day. It also comes with a built-in flashlight and MicroUSB port to recharge the battery. The device, which hopes to ship in August, has a funding goal of $50,000 on Kickstarter and had reached $2,089 at press time. Backers can pick one up for just $50.

Selling point: Although the SoloCharg can charge two devices at once, its design is meant to be extremely lightweight, weighing just 2 ounces.


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