Walmart Upgrades CE Assortment

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Bentonville, Ark. - Walmart is rolling out a major upgrade of its CE department this month.

The additions include back- and edge-lit LED IPTV, streaming Blu-ray Disc players, a dedicated wireless area, and an expanded assortment of smart phones - including Sprint's forthcoming HTC EVOTM 4G phone - as part of a massive CE department upgrade.

"Customers will discover more high quality internet-ready home entertainment products, new wireless technologies and new mobile devices in stores and online that offer simple, affordable solutions for creating a more connected life," said Gary Severson, home entertainment senior VP, Walmart U.S.

 New entertainment products include:

  • A 50 percent increase in assortment of Internet content streaming Blu-ray players from brands such as LG, Vizio, Samsung and Sony, hosting internet accessible content from  Vudu,  Netflix and Pandora;
  •   Internet-ready LED TVs, grouped in a "New Technology" HDTV Center in 1,200 stores, including such brands as LG, Samsung, Sony and Vizio;
  • A dedicated "Wireless at Home" category at Walmart, featuring wireless networking products like Valet and popular Belkin andNetgear offerings, and;
  •   A dedicated prepaid mobile broadband section including new products from Verizon, Cricket and Virgin.

TWICE will detail Walmart's CE strategy in Special Report June 7.

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