Walmart Bringing Mobile Gaming Experience In-Store

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Bentonville, Ark. - Walmart is creating an integrated online and in-store gaming experience with tomorrow's release of a new version of Angry Birds.

 The discounter is providing clues on its Facebook page and within its stores that can unlock bonus levels of the new Angry Birds Space mobile game.

The Facebook clues are available today to visitors who "like"

, while in-store clues will be embedded in select limited-edition Angry Birds merchandise, including mobile phones, apparel, plush toys and snacks, that will be available in Walmart stores March 25.

"Walmart is bringing fun back to the shopping experience, with interactive merchandise that brings the best of digital gaming together with in-store retail," said Seong Ohm, senior VP and general merchandise manager for entertainment, Walmart U.S. "By partnering with [Angry Birds developer] Rovio Entertainment, we're able to give millions of avid bird slingers bonus content by coming into our stores and shopping our broad assortment of Angry Birds Space merchandise."

Additionally, T-Mobile is offering a special Angry Birds promotion in Walmart stores that provides bonus content with the purchase of any T-Mobile Android smartphone and service plan. The promotion provides access to an Angry Birds Space portal in T-Mobile's virtual mall where visitors can download the new game and find a hint to unlock a hidden golden level. Customers will also be given access to extras like downloadable Angry Birds wallpaper and Angry Birds animated shorts, Walmart said.


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