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Wal-Mart To Back Blu-ray

Bentonville, Ark. – Wal-Mart will back Blu-ray exclusively in its 4,000 Wal-Mart and Sam’s Club stores in the United States by June, the chain said in a statement on its Web site this afternoon.

The Wal-Mart announcement is the third blow to HD DVD this week, the other two being decisions by Best Buy and Netflix to back Blu-ray.

“The change will take place quickly over the next several months whereby the retailer will phase out HD DVD offerings and reorganize shelf space and by June Wal-Mart stores, Sam’s Clubs will offer only Blu-ray movies and hardware machines, as well as standard definition movies and DVD players, and up converts,” the chain said in a statement.

“We’ve listened to our customers, who are showing a clear preference toward Blu-ray products and movies with their purchases,” said Gary Severson, senior VP, Home Entertainment, Wal-Mart, U.S. “With the customers’ best interest in all we do, we wanted to share our decision and timeline with them as soon as possible, knowing it will help simplify their purchase decision, increase selection and increase adoption long term. We anticipate enhancing our selection with continued great values in hi-definition Blu-ray products, so our customers can further enhance their entertainment experience at home.”
 Wal-Mart will continue to sell through remaining HD product, but in less than 30 days customers will see a more predominant move toward Blu-ray in stores, clubs and online, the chain said.   – Steve Smith