Wadia, Qsonix Enter Sales, Tech Alliance

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Newbury Park, Calif. - High-end component-audio supplier


Digital and multi-room music-server company


have entered into a technology and sales alliance.

Under the agreement, Wadia will handle day-to-day sales management, order logistics and support for Qsonix globally. In addition, Wadia technologies will be incorporated into new generations of Qsonix music-management/server systems to bolster their audio performance.

Although Wadia will take over sales responsibilities, Qsonix "will work closely with Wadia to implement new sales, marketing and training programs," Qsonix said. Qsonix will continue to manufacture and ship products and provide technical support from its Newbury Park offices. 

Qsonix president Mike Weaver said the alliance will stimulate brand visibility, sales growth and new product development, and Qsonix CEO Oscar Ciornei said the alliance will let Qsonix focus on its core expertise of software development while relying on Wadia for its expertise in developing high-performance audio hardware.

Ciornei, described as instrumental in forging the alliance, will step down as Qsonix CEO, effective June 30, to return to his OAC Group, a management, marketing and design firm in the consumer electronics, pro audio and music industries. He will remain a Qsonix adviser.


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