Santa Clara, Calif. - The
-owned streaming-video service
said Tuesday that Walmart stores are now exclusively selling a digital movie card enabling ownership access to Sony Pictures Home Entertainment's recent box-office Sci-Fi thriller "Battle: Los Angeles."
The digital movie card is being made available at all Walmart stores across the nation on the same day as the Blu-ray/DVD release.
DirecTV recently ran the film for short-release video-on-demand window at $30.
The "Battle: Los Angeles" digital movie cards are available in standard definition and will be sold for $14.96 in the entertainment area at Walmart stores.
Customers purchase the card and then use the provided code to access the movie directly from the browser on their computers or from one of more than 300 Vudu-enabled CE devices, including HDTVs, Blu-ray Disc players and the PlayStation3.
"Digital movie cards are a great way for Walmart's millions of movie customers to own and watch digital movies through the Vudu service," said Edward Lichty, Vudu general manager. "By partnering with Sony Pictures Home Entertainment on this exclusive, new movie card, we're transforming a physical purchase into a digital ownership experience, in a way that is easy for customers to understand and access."
"Digital movie cards allow us to take digital transactions into high-traffic, brick-and-mortar retail environments like Walmart, and provide a bridge from the DVD aisle into the digital age," added John Calkins, Sony Pictures Home Entertainment global digital and commercial innovation executive VP. "Our goal is not only to educate off-line consumers about the digital films and services available to them, but also to increase the convenience of buying and gifting digital content."