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Voom, O’Rourke Ink Distribution Deal

Jericho, N.Y. — VOOM, the high-definition TV-centric home satellite service, said it has agreed to use O’Rourke Sales Company as a national distributor, making the direct broadcast satellite (DBS) system available to independent retailers for the first time.

Under the relationship, VOOM and O’Rourke Sales Company will work together to identify and evaluate top-tier specialty retailers for VOOM, the DBS provider said. The two companies will collaborate to execute the dealer application process, provide equipment and start-up kits to retailers, establish co-operative programs, and perform dealer sales and installation training.

“This national distributor partnership is significant for VOOM because it allows us to reach consumers who shop at high-end specialty retailers,” said Bill Casamo, Rainbow DBS executive VP. “Additionally, the independent retailers have highly-trained staff who will ensure the utmost quality in both VOOM sales and installation.”

O’Rourke Sales Company said it intends to “aggressively market VOOM” to its approximately 10,000 retail customers in 50 states. The distributor plans to stage regional events where retailers can experience VOOM and its programming.

“HDTV is the only new viable profit center that puts retailers at the cutting edge of technology,” said Jeff O’Rourke, president of O’Rourke Sales Company. “Adding VOOM to our existing HDTV lineup, including TVs, surround sound systems, audio receivers and accessories, allows us to offer our dealers a complete package to satisfy the increasing HDTV consumer demand.