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Vizio Tops Q4 Market Share Reports

Irvine, Calif. – A consensus of top U.S. TV display analysts
showed that Vizio ranked No. 1 in U.S. LCD TV unit volume market share for the
fourth quarter, while Samsung held on to the top overall flat-panel TV
(combined plasma and LCD) dollar volume market share.

Studies from

IHS iSuppli




Quixel Research

all showed


at the top of the heap for unit volume
sales of LCD TVs once Q4 results were fully tabulated.

According to iSuppli reports, the brand ranked No. 1 in all
flat-panel unit volume for the quarter and was the No. 1 U.S. brand of LCD TV
for both the quarter for the year 2010.

 The “entertainment freedom for all”
brand showed U.S. LCD HDTV shipments for 2010 at more than 21 percent market
share, while its share during the fourth quarter clocked in at 28 percent,
eclipsing second-ranked


. iSuppli
said the Q4 achievement was “the highest share any brand in the industry has
achieved since 2004.”

Tamaryn Pratt, Quixel Research principal said: “Vizio was indeed
the market share leader in units for Q4 as they represented 28 percent of the
total LCD TV category. Even more significant, the company’s unit share grew
almost 12 percent from Q4 2009 to Q4 2010.”

Vizio’s year-to-year growth rate reached 55 percent – also the
highest in the industry for the period, and three of Vizio’s models ranked in
the top five Q4 best sellers in the U.S., including a popular big screen 42-inch
model, according to Quixel Research.

Much of the brand’s success came from better featured step-up
models in the XVT series, said Paul Gagnon, DisplaySearch North American TV
display research director. Even there, the brand continued its value
positioning offering consumers bargain prices for features like LED
backlighting and connected IPTV capability.

The strategy also helped No. 2 Samsung (in U.S. LCD unit volume)
take top position in factory dollar volume in the fourth quarter in both the
U.S. and the world, Gagnon said.

Gagnon said Vizio was the leading shipper of LED backlit HDTVs in
North America in the fourth quarter.

According to Vizio, shipments of Vizio LED LCD TVs grew 993
percent year to year, while Full HD 1080p LCD TV shipments grew 44 percent year
to year. In 46-inch and above screen sizes, Vizio’s sales grew 92 percent year
to year, while sales of 120Hz and higher models grew 119 percent year to year,
according to the supplier.

“Vizio’s growth was impressive in both the large and small screen
sizes, where 42-inch sales were up 180 percent from Q3’10 to Q4’10 and 32-inch
sales were up 189 percent for the same time period,” said Quixel’s Pratt.

“Looking at the 40-inch-plus LCD TV market, Vizio had plenty of competition
from top brands as well as other value brands, and saw flat share results or
represented about 18 percent of the total 40-inch-plus LCD TV market in both
the third and fourth quarter of 2010.”

“Vizio has also become a leader in some key advanced TV
categories, rising to No. 1 in LED LCD TV unit shipments in North America and
was No. 2 in high frame rate LCD and 40-inch-plus screen size,” stated
DisplaySearch’s Gagnon.

Meanwhile, iSuppli ranked Vizio the No. 1 brand for all U.S. flat-panel
unit volume in the fourth quarter.

“With its strong business in both plasma and LCD sets, Samsung
historically has led this area. However, Vizio captured the lead because of
aggressive shipments of feature-rich LCD TVs at attractive pricing through its
distribution network,” IHS iSuppli said in a statement on its report.

According to iSuppli, Vizio shipped 2.9 million flat-panel sets
in Q4, up 78.9 percent from 1.6 million in the third quarter and a 55.5 percent
increase from 1.8 million in the fourth quarter of 2009. This gave Vizio a 23.9
percent share of the U.S. flat-panel market in the fourth quarter, up from 16.6
percent in the third quarter.

Meanwhile, Samsung’s share rose to 21.5 percent in the fourth
quarter, up from 18.8 percent in the third, iSuppli said. While its share rose,
the increase was not sufficient to keep it from falling to second place in the
U.S. flat-panel television market.

Samsung shipped 2.6 million flat panel sets in the fourth quarter
of 2010, up 41.5 percent from 1.8 million in the third quarter and a 22.8
percent rise from 2.1 million in the fourth quarter of 2009.

However, because Samsung led Vizio in flat-panel television
shipments during the first three quarters of 2010, it maintained leadership for
the year as a whole. Samsung accounted for 20.1 percent of U.S. flat-panel
shipments in 2010, compared to 18.4 percent for Vizio, according to IHS

In other categories, Vizio said it also saw significant growth in
soundbars and Blu-ray Disc players last year.

Vizio brand soundbars led the category in Q4, on sales growth of
200 percent quarter to quarter, while sales of Blu-ray players grew 163
percent, according to Vizio.

Vizio attributed the success to its wide assortment of products
and capabilities.